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Ad performance measurement and remarketing.
For dental practices
We bring in patients for the service where you have open chair time, and we follow up so they make it to the chair.
Lead from an ad · implants
Emily K.
Illustrative example, fictional data
A lead isn't a patient yet. We follow up on every one until they're in the chair.
Your costs stay the same, and that slot brings in no revenue. See if any of these three sounds like your practice.
There aren't enough implant, orthodontic, or cosmetic patients to fill them.
You see clicks and leads, but not who showed up. So you can't tell whether the ads are paying off.
If you don't know that number, you don't know how many of them could still be booked.
The number of additional patients your dentist could see in a month × average treatment value per patient = the revenue your practice misses each month.
The Helpify System
We run ads for the service where your dentist has open slots.
Campaign: implants
FacebookInstagram
Open slots: Tuesday and Thursday
We choose the service based on your schedule and run Facebook and Instagram ads for it, so your budget isn't spread across five services at once. That way, patients from the campaign go to the dentist who has open slots, on the days that are open.
Who does it: Helpify runs the campaign. You choose the service with us.
You get 6 ad videos, filmed at your practice.
Newshore Dental · Sponsored
Implants: what to expect, timing, and cost
Learn moreA creator, a person who films videos for ads, comes to you to film, so the patient sees your practice in the ad. You approve every ad before it runs.
Who does it: The patient watches. A creator films the videos, we write the scripts, and you approve every ad.
Your front desk calls someone who already knows the price and what to expect.
NewshoreDental
Request a consultationReplace a missing tooth and stop thinking about it.
Full name
Phone number
Have the front desk call meThe ad leads to a page for one service at your practice. There, the patient finds the price or a price range, what to expect, how long it takes, payment plans, and answers to common questions. The "Request a consultation" button stays in view as the patient scrolls and opens a form.
Who does it: The patient reads and fills out the form. Helpify builds the page.
New lead
Your front desk calls the patient and gets up to three reminders about every lead.
To the patient
Hi Emily, thanks for your request about dental implants. Our front desk will call you to schedule a consultation. Newshore Dental
To the front desk
New lead: Emily K., (555) ***-4567, implants. Please call the patient.
Your front desk gets a text with the patient's first name, phone number, and service, so they know what the call is about before they dial. After the call, they mark the result in your Helpify dashboard. Until they do, they get two more reminders, so a lead from your ad doesn't go without a call.
Who does it: Your front desk calls. The system sends the texts and reminders.
Appointment booked
A booked patient gets an appointment reminder. When your front desk marks a no-show, the system reminds them to reschedule.
Hi Emily, this is a reminder about your implant consultation tomorrow. See you then. Newshore Dental
After a no-showHi Emily, we missed you today. We'll call you to set a new time for your consultation. Newshore Dental
Before the visit
Hi Emily, this is a reminder about your implant consultation tomorrow. See you then. Newshore Dental
After a no-show
Hi Emily, we missed you today. We'll call you to set a new time for your consultation. Newshore Dental
Once booked, the patient gets a confirmation with the appointment time, then a reminder before the visit so they don't forget. When your front desk marks a no-show, the patient gets a text, and your front desk gets a reminder to call and reschedule.
Who does it: The system. Your front desk marks the no-show.
Showed up
You see who left their number, who's booked, and who showed up.
The dashboard puts four numbers side by side: leads, booked appointments, patients who showed up, and ad spend. You can check them any day and see whether your ads are paying off.
Who does it: The system counts. Your front desk marks the no-show.
Before you book a call, take a look at four things a practice gets.
NewshoreDental
Request a consultationReplace a missing tooth and stop thinking about it.
Full name
Phone number
Have the front desk call meThis is a full service page built for a made-up practice, with implants as the example. We'll build a page like this for your service.
Open the sample pageSample page, fictional data.
Newshore Dental · Sponsored
Implants: what to expect, timing, and cost
Learn moreThis is the video format a patient will see on Facebook and Instagram.
Watch the exampleFormat example. This video is AI-generated. In your campaign, real creators film the videos.
On one screen, you see leads, booked appointments, patients who showed up, and ad spend.
See the dashboardMockup, sample data.
It's one page your front desk keeps in front of them when they call a patient from an ad.
See the script outlineOutline. We write the script for your practice and your service.
You don't have to drop your current agency. The Helpify System can run alongside it on one service.
Here is what your practice gets with one campaign.
| The Helpify System | |
|---|---|
| Ads | |
| A campaign for one service | We run ads for the service where your dentist has open slots |
| Ad videos filmed by a creator | 6 videos filmed at your practice by a creator |
| The page the ad leads to | A separate service page with the price or a price range, what to expect, and a form |
| After a lead | |
| Front desk alert about a new lead | A text to your front desk when a lead comes in |
| Follow-up reminders for the front desk | If the call result isn't marked, another text after 15 minutes and a last one after an hour |
| A text to the patient after a missed call | Your front desk marks "No answer." The patient gets a text saying the practice called, and your front desk gets reminders for the second and third attempts. |
| A call script and front desk training | A 30-minute front desk training and a one-page call script |
| Appointment | |
| An appointment reminder for the patient | A booked patient gets an appointment reminder |
| Follow-up with the patient after a no-show | Your front desk marks the no-show. The patient gets a text, and your front desk gets a reminder to reschedule. |
| What you see | |
| A dashboard with appointments | Leads, booked appointments, patients who showed up, and ad spend |
| Fees | |
| A monthly fee that doesn't start until your ads go live | You pay once for the campaign build, and the monthly fee doesn't start until the day your ads go live. |
| A refund if your ads aren't live on time and it's our fault | If they aren't live within 8 weeks and it's our fault, we refund the build fee. |
Services
We run the first campaign for one of these services and add a second once the first has a steady flow of leads.
A campaign for implants, including implant restorations, is for a practice where the implant dentist or oral surgeon has open slots.
See the implant campaign
One campaign speaks to adults and to parents of kids, and patients come in on the days when your orthodontist has open slots.
See the orthodontics campaign
The campaign covers bonding, veneers, and whitening. These are services a patient chooses to have and can put off.
See the cosmetic dentistry campaignThese are low-cost services that bring a new patient into your practice for the first time. The visit itself brings in little revenue. Your practice makes money when the patient stays for further treatment. That's why we suggest them for a practice with an empty schedule or one that's just starting to advertise.
The campaign speaks to a patient who hasn't seen a dentist in a long time and has no regular dentist yet.
See the cleanings campaign
The campaign speaks to a parent choosing a dentist for their child.
See the pediatric dentistry campaignCalculator
Pick a service and enter your numbers.
Implants including implant restorations, based on your fee schedule.
Enter a number from 0 to 100.
A number from your practice. If you don't track it, enter a conservative estimate.
As many as fit in your open slots.
Average treatment revenue per consultation:-
Treatment revenue your practice misses each month:-
Per year:-
This is revenue from treatment patients would start if your open consultation slots were filled.
This is a calculation based on your numbers, not a forecast. The result shows treatment revenue, not profit, because it doesn't subtract your practice's costs, your ad budget, or our fees. I'll show you the ad budget and our fees along with a plan for your practice.
Timeline and fees
We turn the ads on last, once the service page, the videos, and your front desk are ready. That way your ad budget doesn't go to leads your front desk isn't prepared for yet.
Agreement signed
Campaign build, once
You pay once for the campaign build: the service page, the ad videos, and front desk training.
Ads go live
no later than 8 weeks. If the delay is on your side, the deadline moves.
Campaign management, monthly
After that, you pay a flat monthly fee for campaign management, and it doesn't start until the day your ads go live.
Ad budget, separately, straight to Meta
following months
Your ads go live no later than 8 weeks after you sign. If they don't and it's our fault, we refund the build fee.
I'll show you the numbers along with a plan for your practice.
About me
I'm Maciej Odrobina, and I run Helpify. I won't hand you off to an account manager, because I'm personally responsible for the work we do together.
I know marketing doesn't work miracles, and every dollar you spend is your risk. If I decide after the first call that working together doesn't make sense, I'll tell you straight.
Maciej OdrobinaFounder of Helpify
My LinkedIn profileYou don't have to drop your current agency. The Helpify System can run alongside it on one service, and you can compare what happens after the form with what you have today. Your front desk gets a text when a lead comes in. If they don't mark the call result, they get another text after 15 minutes and a last one after an hour. When they mark "No answer," the system reminds them about the second and third attempts, so one missed call doesn't close the lead. When they mark a no-show, they get a reminder to reschedule.
You pay once for the campaign build: the service page, the ad videos, and front desk training. After that, you pay a flat monthly fee for campaign management, and it doesn't start until the day your ads go live. You pay your ad budget separately, straight to Meta. I'll show you the numbers along with a plan for your practice.
We don't promise a number of patients, because we don't know it before the ads go live. You pay our fees and your ad budget regardless of results. We're responsible for the deadline: your ads go live no later than 8 weeks after you sign. If they don't and it's our fault, we refund the build fee. The agreement covers at least 3 months of ads, and after that you can cancel with one month's notice. Once your ads are live, the dashboard shows leads, booked appointments, and patients who showed up, so you can see whether it's paying off.
The agreement covers at least 3 months of ads, counted from the day your ads go live. After that, you can cancel with one month's notice.
You keep the videos and the service page, and the ad account is yours from day one. When we stop working together, we turn off the texts, the dashboard, and campaign management.
Your front desk calls the patient. Helpify doesn't call patients, and no automated system does. Yes, it's more work, because every lead from an ad means a call to the patient and a result to mark in the dashboard. After every lead, your front desk gets a text with the patient's first name and number, plus reminders about the next attempts, and they work from a one-page call script. The training takes 30 minutes.
You'll see it in the dashboard. It shows leads, booked appointments, patients who showed up, and ad spend, which is what you paid for ads on Facebook and Instagram. Your front desk marks the no-show.
The Helpify System is for private dental practices that have open chair time for elective treatment and a front desk that calls patients back. We start with one service. It can be implants, orthodontics, cosmetic dentistry, cleanings, or pediatric dentistry. If you have no open slots for that service, it's better to wait, because the ads would bring in patients you have no time to see.
We won't run a campaign for the same service for another practice in your area. So your ads won't compete for patients with our ads for a nearby practice.
A creator films them, and you pick the creator from our shortlist. You approve the scripts before the creator comes to your practice. On site, the creator films 6 videos on a phone to start. The videos are included in the build fee. We hire and pay the creator, and you get one invoice from Helpify.
No. You approve every ad before it runs.
Your practice controls its patients' data. We handle it only on your behalf, under a written agreement with you, and we don't use it for our own marketing or to train AI models.
On the call, I'll show you where your practice may be losing patients between the ad and the chair. You don't need to prepare anything.
You pay once for the campaign build, and the monthly fee doesn't start until the day your ads go live. If they aren't live within 8 weeks and it's our fault, we refund the build fee.
We won't run a campaign for the same service for another practice in your area.
Show me where I'm losing patients
