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Cosmetic dentistryfor dental practices

A patient can put off cosmetic work. Your practice can't get that open slot back.

We bring bonding, veneer, and whitening patients to your practice and follow up so they make it to the chair. Your front desk books campaign patients with the dentist who has open slots, on the days that are open.

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Bonding, veneers, and whitening are services a patient chooses to have and can put off for as long as they want. While they put it off, your dentist's slot stays open and brings in no revenue.

They address what may hold a patient back: cost, whether teeth get filed down, and how long the results last. At each stage of the decision they need something different, so we prepare four different messages.

  1. Problem.

    They don't like their smile in photos because of stains, a gap between teeth, or a chipped tooth, and they assume it will stay that way.

    We show: a video that names the problem.

  2. Solution.

    They know it can be fixed but don't know how bonding, veneers, and whitening differ.

    We show: a video that explains the differences and answers questions about filing teeth, how long it lasts, and cost.

  3. Choosing a practice.

    They've picked a treatment and are comparing results and prices at a few practices.

    We show: what it looks like at your practice: the steps, the dentist, the price or payment plans.

  4. Decision.

    They know your practice but keep putting off the expense.

    We show: an invitation to a consultation.

The Helpify System

  1. Cosmetic dentistry campaign.

    We run Facebook and Instagram ads for cosmetic dentistry, the service chosen based on your schedule. That way, patients from the campaign go to the dentist who has open slots, on the days that are open. The campaign covers bonding, veneers, and whitening.

    Who: Helpify runs the campaign. You choose the service with us.

  2. Ad videos.

    A creator, a person who films videos for ads, comes to your practice and films 6 videos to start. The videos talk about a smile the patient doesn't like and the differences between bonding, veneers, and whitening. They also cover what the patient worries about: teeth being filed down, how long the results last, and cost. The dentist doesn't have to appear in them, and you approve every ad before it runs.

    Who: A creator films the videos, we write the scripts, and you approve every ad.

  3. Service page.

    It's a page about cosmetic dentistry at your practice and nothing else. The patient finds a comparison of the three treatments with the price or a price range and how long each takes, what to expect, payment plans, the dentist, answers to common questions, and a form.

    Who: The patient reads and leaves their number. Helpify builds the page.

  4. Front desk call.

    The patient gets a text and an email confirming their request, and your front desk gets a text with the patient's first name, phone number, and service. Your front desk calls the patient and gets up to three reminders about every lead. Their one-page call script covers what to say about price, what to say to "I need to think about it," and which days to book campaign patients on. They mark the call result in your Helpify dashboard.

    Who: Your front desk. The system reminds them.

  5. Before the consultation and after a no-⁠show.

    A booked patient gets a reminder before the consultation. When your front desk marks a no-show, the patient gets a text, and your front desk gets a reminder to reschedule.

    Who: The system. Your front desk marks the no-show.

  6. Dashboard.

    You see cosmetic dentistry leads, booked appointments, patients who showed up, and ad spend, so you can see whether this campaign is paying off.

    Who: The system counts. You check.

See the full Helpify System

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Format example. This video is AI-generated. In your campaign, real creators film the videos.

Video ad

This is the video format a patient will see on Facebook and Instagram. The example is about implants. The videos for your campaign will be about bonding, veneers, and whitening.

Sample page, fictional data.

Service page

The sample page is built for a made-up practice, with implants as the example. We'll build a page like this for cosmetic dentistry at your practice, with a comparison of the three treatments, the price or a price range, and a form.

Open the sample page

What if we already have an agency?

You don't have to drop your current agency. The Helpify System can run alongside it. On the call, we'll figure out whether to start with cosmetic dentistry or with another service where you have open slots.

Bonding, veneers, or whitening? Where do we start?

The cosmetic dentistry campaign covers all three, and the ads lead with the one your dentist has open slots for. Whitening is a low-cost service, so we don't lead with it if you have open slots for bonding or veneers.

Do I have to list a price per tooth?

On the service page, each of the three treatments has a price or a price range. We decide with you how to show it, so you can give a range instead of one number.

How much ad budget do I need?

You pay your ad budget separately, straight to Meta. I'll tell you the minimum budget on the call.

I'll show you where your practice may be losing cosmetic dentistry patients between the ad and the chair, and I'll tell you whether we can help.

You pay once for the campaign build, and the monthly fee doesn't start until the day your ads go live. If they aren't live within 8 weeks and it's our fault, we refund the build fee.

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