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Pediatric dentistryfor dental practices

An open slot for a child's visit is a parent and a child your practice never met.

We bring parents and their kids to your practice and follow up so they make it to the chair. The ads speak to the parent, because the parent picks the dentist and books the visit.

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Your practice makes money when the patient stays for further treatment after the first visit, because the visit itself brings in little revenue. That's why we suggest this service for a practice with an empty schedule or one that's just starting to advertise. If you have open slots for implants, orthodontics, or cosmetic dentistry, I'll recommend on the call that you start with one of those.

They worry their child will get scared and not want to go back to the dentist. At each stage of the decision they need something different, so we prepare four different messages.

  1. Problem.

    They keep putting off their child's first dental visit.

    We show: a video that names the problem.

  2. Solution.

    They know it's time to go and are checking what a first visit is like.

    We show: a video that walks through a child's first visit step by step.

  3. Choosing a practice.

    They're comparing practices, looking at how the dentist is with kids and whether a parent can stay with the child.

    We show: what a first visit looks like at your practice: the steps, the dentist, and the price.

  4. Decision.

    They know your practice but are waiting for a convenient time.

    We show: an invitation to book a visit.

The Helpify System

  1. Pediatric dentistry campaign.

    The Facebook and Instagram ads speak to the parent, because the parent picks the dentist. They show things like what a child's first visit is like. Your front desk books visits on the days when you have open slots.

    Who: Helpify runs the campaign. You choose the service with us.

  2. Ad videos.

    A creator, a person who films videos for ads, comes to your practice and films 6 videos to start. The videos cover things like what a child's first visit is like and what the parent worries about. The dentist doesn't have to appear in them, and you approve every ad before it runs.

    Who: A creator films the videos, we write the scripts, and you approve every ad.

  3. Service page.

    It's a page about pediatric dentistry at your practice and nothing else. The parent finds a step-by-step description of a child's visit, the dentist, the price or a price range, your address, answers to common questions, and a form.

    Who: The parent reads and leaves their number. Helpify builds the page.

  4. Front desk call.

    The parent gets a text and an email confirming their request, and your front desk gets a text with the parent's first name, phone number, and service. Your front desk calls the parent and gets up to three reminders about every lead. Their one-page call script has the opening line, what to say about price, and which days to book campaign patients on. They mark the call result in your Helpify dashboard.

    Who: Your front desk. The system reminds them.

  5. Before the visit and after a no-⁠show.

    The parent gets a reminder before the visit. When your front desk marks a no-show, the parent gets a text, and your front desk gets a reminder to reschedule.

    Who: The system. Your front desk marks the no-show.

  6. Dashboard.

    You see leads, booked appointments, patients who showed up, and ad spend. The dashboard doesn't track further treatment, so you check your own schedule to see how many kids stayed with your practice for further treatment.

    Who: The system counts. You check.

See the full Helpify System

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Format example. This video is AI-generated. In your campaign, real creators film the videos.

Video ad

This is the video format a parent will see on Facebook and Instagram. The example is about implants. The videos for your campaign will be about a child's visit to the dentist.

Sample page, fictional data.

Service page

The sample page is built for a made-up practice, with implants as the example. We'll build a page like this for pediatric dentistry at your practice, with a description of a child's visit, the price or a price range, and a form.

Open the sample page

Does it pay to advertise pediatric dentistry?

A child's visit from an ad is a low-cost service, so the visit itself brings in little revenue. Your practice makes money when the patient stays for further treatment. We don't promise how many kids will stay, because we don't know that number before the ads go live. You can run your own numbers in the calculator.

Who do the ads speak to?

The ads speak to the parent, because the parent picks the dentist and books the child's visit. They address what the parent worries about and show things like what a child's first visit is like at your practice.

Who appears in the ad videos?

An adult creator appears in the videos, and you pick the creator from our shortlist. The dentist doesn't have to appear in them, and you approve the scripts before filming.

Is orthodontic treatment for kids part of this campaign or the orthodontics campaign?

Orthodontic treatment for kids belongs to the orthodontics campaign, which speaks to adults and to parents of kids. If your orthodontist is the one with open slots, we'll figure out on the call whether to start with orthodontics.

How do we show a parent that our practice is kid-friendly?

The service page describes step by step what a child's visit is like at your practice. The videos are filmed there, so the parent sees the place they'll bring their child to. We don't promise the parent that the child won't be scared, because no one knows that before the visit.

What if we already have an agency?

You don't have to drop your current agency. The Helpify System can run alongside it. On the call, we'll figure out whether pediatric dentistry is a good service to start with at your practice.

I'll show you where your practice may be losing new patients between the ad and the chair. I'll also tell you straight whether pediatric dentistry is a good service to start with.

You pay once for the campaign build, and the monthly fee doesn't start until the day your ads go live. If they aren't live within 8 weeks and it's our fault, we refund the build fee.

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